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It’s Still Hip to be Square
At some point over the past two and half years, most of us have handed our credit card over to some proprietor of a small business – whether to a cab driver ferrying you to the airport, or a food truck...
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Bring Analytics out of the Basement
Analytically-driven marketing is not just about the data and the math. Successful firms of the future will be those that create an analytics culture for marketing that allows the human element to shine...
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The 4 C’s of Customer Experience
The digital landscape has evolved. And with it, consumers have evolved in their actions, their behaviors and their desires. How people interact with brands is changing across the total consumer...
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Taking B2B Growth To The Next Level
Harness the power of data integration to provide more powerful B2B solutions For B2B suppliers, finding ways to strengthen and increase the value of the solutions they provide is a proven and...
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„Big Data – die Daten sind von unermesslichem Wert“
Frage: Welche Bedeutung hat die Analyse von großen Datenmengen für Unternehmen? Felix Stöckle: Durch die Digitalisierung erhalten Unternehmen eine Fülle und eine Qualität von Informationen, die es so...
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Transforming Your Business With Digital Creativity
Over the last 10 years, we’ve heard a deafening drumbeat of how everything is becoming increasingly quantifiable, accountable, even automated. The job growth is in analytics. Big data tells all....
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B2B Marketing Can Be Cool, Too: Lessons learned from BMA15
Last week, I attended the BMA15 conference in Chicago, hosted by the Association of National Advertisers, along with 900 other B2B marketers. And while B2B marketing used to seem like B2C marketing’s...
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Creepy, or Convenient?
I was recently shopping on the Lands’ End website for a new tote bag to lug all our kids swim gear in. The next day, while checking the news I got a large, somewhat obtrusive pop-up advertisement...
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Mushrooms, Atomic Bomb Shelters And Data Storage
I was driving in circles yesterday morning looking for a WiFi signal (feeling quite untethered and naked in the world) when I pulled up next to an Iron Mountain van. It occurred to me that Iron...
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